likeable business review

I read likeable business through 12 books group, which is an online book club that features a new personal development book to read and discuss each month, and it is definitely a book that I can see myself referencing back to often in the future. This material addressed in this book is by no means a new concept, which the author fully acknowledges, however it is presented in a way that significantly makes it easier to grasp and understand why these practices need to be put into place.

Likeable business addresses topics such as; listening, transparency, passion, responsiveness, authenticity, and more interesting topics. The book is full of wonderful examples of how each of these ideal business practices have been put into practice already. I felt like it was a lot easier to relate to what the author was writing with examples and tips of how to actually implement much of this within an organization. While the topics discussed felt like basic skills a manager, employee, or organization would already use, it was easy to see how many had lost the focus of going back to the basics.

This book helped me understand responsiveness and what going the extra mile for a customer can mean for an organization. There were also a lot of examples of organizations that chose not to go the route of applying these skills to their organizations, and unfortunately many of those organizations are no longer in business. The examples of businesses that went the extra mile made me want to jump on Twitter at that moment and let them know that their actions are not going unnoticed. They have me as a customer for life, even if I haven’t yet had the pleasure of doing business with them, I will in the future.

I would definitely recommend this book with ease to individuals looking to improve on their customer service skills, organizations who can’t understand what they’re doing wrong and anybody at all that would just want to learn how to apply these skills to their own personal life. It definitely comes down to treating individuals as you would want to be treated. It overall has improved my understanding and ability to identify organizations and businesses I currently shop at, that at the moment, do not seem to care if they lose my business.